Client Development In A Nutshell

Developing the Next Generation of Rainmakers Client Development in a Nutshell Greetings today from Boston, where at 9:00 AM I will be speaking to young lawyer members of the Boston Bar Association at the Brand Yourself Event. My presentation will be Starting Right for Career Success. If you are interested, I put the slides on Slideshare.net. Among other subjects, I will share thoughts on building their profile and building relationships. In my case my writing and speaking led to many “Weak Tie” relationships. I recently posted a blog  titled: Client Development: Use the Internet to Amplify Reach of Weak Ties. In the post I told the story of how a large contractor found me based on a recommendation by a lawyer co-presenter on a panel presentation. When I look back at other significant new clients who hired me to help them, almost all of them first considered me based on a recommendation from a “weak tie.” So, as a practical matter, what do you need to do? The answer is client development in a nutshell. As shown below there are four main stages: Want to be more successful next year? Develop a game plan to become more visible and credible, to build relationships with potential referral sources and to develop trust and rapport with potential new clients when you get the opportunity. If you want tips on how to do it, take my 7 sessions Video Coaching Course. It only costs $49. I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.